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PluginLead capture

Call tracking

Turn every call to your campaign numbers into a tracked registration.

Overview

What it does

Each advertised tracking number is mapped to a project and lead source. When a prospect calls, the call is captured as a registration and enters the normal assignment flow, so phone enquiries are counted, assigned and followed up exactly like online leads.

This plugin relies on our partner Avanser, which provides the tracking numbers and the call data. An Avanser account is required.

  • No missed phone enquiriesEvery call to a campaign number becomes a registration that an agent must follow up.
  • Accurate campaign attributionCalls are attributed to the project and source behind each advertised number.
  • One assignment flowPhone leads follow the same queues, KPI timers and rules as online leads.
How it works

Up and running in four steps

  1. Map your numbers

    Link each advertised tracking number to a project and lead source.

  2. A prospect calls

    The buyer calls the number printed on a billboard, flyer or digital advertisement.

  3. Registration created

    The call is recorded as a registration with its source attributed automatically.

  4. Lead assigned

    The lead goes to the next agent in the project queue and the KPI timer starts.

In practice

Who it's for and how it's used

Who it's for

Marketing teams running print, outdoor and digital campaigns, and the sales managers who rely on their leads

Example

A highway billboard displays a dedicated phone number. Every call to that number is recorded against the correct project, attributed to the billboard campaign and assigned to the next agent in the queue.

Add call tracking to SalesRocket

Talk to our team about enabling this plugin for your projects.

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